This might mean that you have to remove a certain location, title or company size. When you do the search if you find that it’s too big then play around with the metrics to reduce the size. Ultimately, you’re looking for a search between 1500-2000 contacts as it generally takes a few weeks for a campaign to warm up and after that, you want around 2-3 months worth of contacts to be able to test that audience.Īt the moment, the number of invites you can send out per week is maxed out at 100 per week, so if you run the maths you’ll notice that it ends up being around 1600 with 400 left as a bit of a buffer. Start entering the data and play around with the search until you’re completely happy with it. Then take the metrics from above and create a saved search inside of your account by clicking on the ‘Lead Filters’ section. Use this link to access a free 30-day trial. Once you’ve got this you then need to sign up to Sales Navigator. To get a good search developed, you’ll need to look at: First of all you need to sit down and figure out who you want to target. So now that you know the potential, let’s go through a step by step walk through of how to actually make it all happen. Before you know it you could be generating 100’s of targeted leads per week. Oh, and this is just through one profile, if you start running multiple profiles at the same time, well, at that point the sky’s the limit. And all of this for the price of $130 a month, which is what you would pay for a Sales Navigator subscription. So, when you like or comment on their posts not only will they notice it, but it’s usually what gets the conversation flowing.Ĭombine that with the conversations you’ll also open up through your messaging sequence, you’re now looking at around 20 conversations per week. You see most people don’t get much engagement on their content right now. Now if you do this alone for just 15 minutes a day, you could be opening up at least 10 quality and targeted conversations per week. Unlike your normal LinkedIn feed which includes content of everyone you’re connected with, inside of Sales Navigator you’re able to create a secondary newsfeed of ONLY the people you’re reaching out to as part of your marketing campaign. Now here’s the fun part, on top of everything I’ve mentioned one of the other cool and very powerful features is its ability for you to engage with a prospect’s content before you even reach out and connect with them. The key to cutting through the noise is relevance, and you can’t do that if you don’t target a specific audience. This is important because in today’s overly crowded marketplace, if you don’t niche, you simply won’t exist. This type of capability allows you to be very targeted with who you choose to connect with. Well…by using ‘Sales Navigator’s’ lead filter functionality you’ll be able to not only zero in on this audience but also narrow down based on title, industry and many other cool features. For example, let’s say you wanted to target accountants who: It’s a tool that allows you to zero in on a specific audience you want to target via an advanced search filter. How? Through one of their main premium subscriptions called Sales Navigator. One of the main reasons for LinkedIn’s success is the fact that they give anyone, anywhere the opportunity to find, connect and start conversations with hundreds of prospects per week without spending a cent on advertising. With over 830 million members and 49% of them being key decision makers it’s no wonder why 80% of all social media B2B leads are now generated on the platform. And right now, there’s no better platform to help you do that than LinkedIn. Unless you’re a company with a big budget, you need to look at scalable ways to market your business that doesn’t leave a hole in your pocket. Because let’s face it traditional forms of advertising is not what it used to be. That combined with the fact that 2 out of 3 businesses have now shifted all of their marketing spend online shows the world of marketing as we know it has changed forever. With most things going online, networking and events have taken a big hit with attendance rates on the decline. It’s safe to say that the last few years have truly transformed the way we promote and market ourselves.
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